Replify, the software-only WAN optimisation company from Belfast, in the UK, today announced it has signed Bitrate as a value-added distributor.

Replify has signed Bitrate as its value-added distributor for the region covering South Africa and sub-Sahara. Bitrate specialises in hi-tech solutions within the server-based computing and virtualisation segments, as well as in application-aware network performance.

Bitrate’s team of seasoned professionals are experts in providing complete solutions for their customers in all sectors, including government, finance and education. Fitting perfectly into Bitrate’s application-aware product portfolio, Replify’s Accelerator and mobile client will bring WAN acceleration at a highly competitive price point to the African market, reducing high bandwidth costs while improving the end-user experience.

“South Africa and sub-Sahara is a region with some of the most serious challenges with regards to bandwidth in the world. This has been due to high costs of infrastructure and slow uptake by carriers. What is important to understand is that Africa as a whole is developing fast and there is a huge appetite for access to data,” says Jeroen Dubbelman, Sales Director of Bitrate. “The bandwidth challenge is not going to be eliminated any time in the near future. So Replify provides a solution that can help organisations overcome this challenge in a very smart and intuitive way.

“At Bitrate, we are sure that the features of Replify’s Accelerator, coupled with the industry leading Speed as a Service, make it a clear winner for Africa. We recognise that Africa has both large enterprise and small businesses with WAN pain points that need addressing, and are delighted to be working with the team at Replify to bring their WAN optimisation products to the African market,” concluded Dubbelman.

Karl Barton, Vice-President of worldwide sales, commented: “Bitrate has all the key attributes we required for a successful partnership across Africa. They have a proven business model to take innovative products to the market, and the contacts to make a big impact for Replify.”

Bitrate Media Contact:

Mitasha Haripal

+27 82 874 6197