About Us

Our first priority – Our Partners and their customers.

Bitrate in operation since 1999 is a distribution company focused on providing ICT solutions through a partner network of hundreds of companies across Sub-Sahara Africa. Our goal is to help these organisations create winning solutions for their clients and to increase their revenue and success in their respective markets.

Bitrate believes that our partners are the foundation of our business. Their comments and feedback are critical to Bitrate in ensuring ethical, fair, symbiotic, profitable and long term relationships.

Bitrate operates in the Networking, Application performance, Data Centre Virtualisation and IT Security space.

To find out more about our Partner Programs & Benefits, please click HERE.


Our Mission

To become the distributor of choice for any IT Services company in South Africa and Sub-Sahara Africa, by supplying state of the art products and training our Partners in the use and support of the solutions. To search for new technologies, employ quality staff, and believing in focusing on customer satisfaction at all times. Our partners are our focus.


Market Trends

Distribution is under pressure globally. Vendors and distributors alike are making incredibly silly mistakes. Mistreating the partners that do the hard work of evangelizing their products and services, often for the sake of one or two sales that they absolutely “have to have”! This narrow minded approach is what we believe must be eliminated in order to ensure ethical business practice that is fair to all involved. Bitrate has many loyal partners of long standing because of this ethos.

Networks and IT Security today are mission critical to any business. With the increase in complexity in Networks & IT Security, new solutions and security protection have to be implemented. Maintenance costs can easily spiral out of control, meaning we must look for better solutions to reduce the overall total cost of ownership.

We offer up to date tools and solutions specifically for the African market. Looking for ease of use, full functionality solutions that reduce total cost of ownership and improve performance.